About The Verde Valley Index
The Verde Valley Index is published by Sedona Tech Solutions LLC, based in Sedona, Arizona. The editor is Thomas Karl, a Sedona resident and the company's founder — the one person who confirms a fact with an operator and marks a record verified. This page explains who publishes the index, why it exists, how a fact gets published, what is never done, and how to cite a page.
Who publishes this index
The Verde Valley Index is published by Sedona Tech Solutions LLC, an Arizona limited liability company based in Sedona, Arizona. The editor is Thomas Karl, a Sedona resident and the company's founder — the only person who confirms a fact with an operator by phone or in person and moves a record from compiled to verified. Contact: thomas@sedonatechsolutions.com. This page publishes a city, a contact email and a postal box (PO Box 3025, Sedona, AZ 86340) and no street address; The Verde Valley Index is a publishing office, not a storefront a visitor walks into.
Why this exists
A visitor asking an AI assistant, a search engine, or a friend "when is the tasting room open" or "who does plumbing in Cottonwood" deserves a plain, dated answer, not a guess assembled from whatever a model remembers. The Verde Valley Index exists to be that answer: one place where what a Verde Valley business sells, what it costs, and how to reach it is written down, dated, and sourced, in a form both a person and a machine can read without JavaScript.
How a fact gets published
Every record starts the same way: a fact is compiled from the business's own public website — never an aggregator, never a directory, never a guess — with the exact page it was read from and the date it was read recorded next to it. From there a record climbs a fixed ladder:
- Sample. One fabricated record proving the page template. It banners itself as a sample above the fold and is kept out of the index.
- Compiled (unverified). A real business, compiled only from its own public website. The page banners itself as compiled and not yet confirmed with the business.
- Verified. Thomas Karl has personally confirmed every fact with the operator, by phone or in person. Only the editor does this, and only after that confirmation is the compiled banner removed.
Correcting an error is free at every step of that ladder, for anyone, whether or not they own the business.
What is never done
The Verde Valley Index never ranks a business against another, never sells placement or position, never takes a commission on a booking or a sale, and never guesses a fact it cannot source. A price, an address, or an hour The Verde Valley Index does not publish is recorded as "unknown" — a dated, honest absence — rather than guessed. Comparison tables are ordered by listed price, the same rule for every business, and nothing about how an AI assistant might cite this site is ever promised.
Other ventures of the publisher
Sedona Tech Solutions LLC also publishes Red Rock Editions, Sedona wall-art prints, and sells web and AI-visibility services through Sedona Tech Solutions. Links to those two ventures on this site are the publisher's own promotion, labelled "From the publisher of this index" wherever they appear. They never influence which businesses are listed here, how they are ordered, or what a record says. No third party — including these two — can buy placement in the index.
How to cite a page
Cite the page URL and the as-of date shown next to the fact you are citing. A fact on The Verde Valley Index is only as current as that date says it is — the page can lag behind the operator's own site between checks, and the date is exactly how old the fact is.
The data feed
Every fact on this site is also published as a single machine-readable feed, described on its own data page — JSON and CSV, generated fresh from the same content files this site is built from, under the licence printed on the terms page. A plain-text map of those URLs lives at /llms.txt. See also how facts are compiled for the exact rules a record has to pass.
Contact
Thomas Karl, Sedona Tech Solutions LLC — thomas@sedonatechsolutions.com.